Start your SEO journey. This video bundle will give you an introduction to SEO strategy with our courses on the SEO Fundamentals, Keyword Research, and Local SEO.
SEO FundamentalsThis class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you’ll need to organize your research.
By the time you complete this class, you will understand the core terminology and processes used by leading SEOs. You’ll also never look at a Search Engine Results Page the same way again! You’ll learn how to identify search intent based on the results of any search query and what that means in terms of competition or opportunity. Understand what content works best for various phases of the sales funnel and how to identify those phases quickly based on what shows up in the results.
Keyword ResearchKeyword Research is a critical skill required by every digital marketer. Once you have a strong foundation for researching and assessing keywords, you’ll discover how impactful this capability is, whether for developing content or building new businesses.
In this class you will discover how to organize keyword research around semantic topic groups using a variety of tools. Understanding semantic topic groups is essential for creating content that aligns with how search engines “see” content your on your site. It is also essential when developing your competitive strategy.
Local SEO FundamentalsWant to show up in map results? If you are managing SEO for a local business, this course will help you know the right questions to ask and how to troubleshoot common issues. This is a practical course focused on building essential skills and processes.
You’ll learn how to quickly audit webpages and business listings for SEO. You’ll be able to quickly assess local search results and identify common challenges facing most businesses. You even get a Local SEO checklist you can tailor for your clients.
With your purchase, you will gain access to the video courses and materials for one year.
Do I need a subscription to the Moz tools to get value from this series?
No, you don’t!
- In SEO Fundamentals, you’ll learn basic SEO concepts and theories that are independent of tools.
- In Keyword Research, you’ll learn how to associate keyword research and content with the sales funnel, and a structure for organizing keywords that can be applied to any tool. Keyword evaluation and exploration takes place in the Moz Keyword Explorer tool, as well as a few other tools outside of the Moz toolset. However, the concepts and methods can be carried over into other keyword tools!
- In Local SEO, the concepts and practices taught in this course can be applied to any local SEO tool.
I’ve completed the Starter Pack…. now what?
So you’ve completed the Starter Pack, and you’re wondering, “What’s next?” The answer is the Sequel Pack! This series will help progress through your SEO strategy education with our courses on Page Optimization, Backlink Basics, and Reporting on SEO.