About this course
Start your SEO journey here.
This class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you’ll need to organize your research.
By the time you complete this class, you will understand the core terminology and processes used by leading SEOs. You’ll also never look at a Search Engine Results Page the same way again! You’ll learn how to identify search intent based on the results of any search query and what that means in terms of competition or opportunity. Understand what content works best for various phases of the sales funnel and how to identify those phases quickly based on what shows up in the results.
This class also will show you how search engines find and analyze websites. You will be able to use this information to analyze your site and build content that search engines will love. You’ll also learn about the most common search engine algorithms, including how they are evolving. Ever wanted to know where voice search results come from? You’ll learn all about that in lesson on Hummingbird.
Start your SEO journey!
Here are some of the highlights from the class:
- Learn the 3 common types of search intent
- Identify sales funnel phases based on search queries
- How search engines read pages and common issues
- How the latest algorithms work and what they look for
- Where SEO fits in a digital marketing strategy
With your purchase, you will gain access to the video course and materials for one year.
Do I need a subscription to the Moz tools to get value from this course?
No, you don’t! You will learn fundamental SEO concepts and theories that are independent of tools.